South Park Business District: Community Website and Brand

Catch the culture / Captura la cultura

South Park Seattle is a diverse neighborhood isolated by the Duwamish River, busy highways, and industrial development in South Seattle. More than 30 retail businesses were cut off from their usual customer flow when the South Park Bridge (and primary arterial leading in to the neighborhood) was closed in 2010 for three years of rebuilding, scheduled to reopen in 2014. With the goal of catching new customers from the Puget Sound area, Jade joined the Noise without Sound team to design the Catch the Culture South Park brand story and launch, an appealing online home to promote South Park neighborhood news, events, restaurants, and retail. Jade interviewed business owners and wrote 20+ merchant profiles and feature stories that highlight the quality, diversity, and integrity of South Park family businesses.

Read stories about South Park family businesses

visit South Park Seattle to enjoy delicious Mexican food, espresso with a smile, neighborhood retail and services, plus views of the Duwamish River and new South Park Bridge


Coordination, Design, Branding and Production: kathi “george” wheeler, Noise without Sound
Web Development: Mark Root-Wiley, MRW Web Design
Photography: Michelle Smith-Lewis, Michelle Smith-Lewis Photography
Writing, Editing and Research: Jade Blackwater, Brainripples
Support and Spanish Interpretation: Juanita Rivera, community member
Spanish Translation: South Park Seattle community members-at-large
Funding and Support: JPMorgan Chase & Co and City of Seattle Office of Economic Development